Press & Media
Cigdem Kemal Yilmaz and Skin Masterclass® have garnered widespread recognition, being featured in over 50 esteemed online and offline publications with an impressive combined readership of over 250 million individuals. This extensive media coverage is made possible through our partnership with a reputable PR company in the UK, enabling us to reach both clinical and consumer-focused titles. Our overarching goal with these publications is to amplify the importance of skincare consultations and meet the rising demand for expert guidance in achieving optimal skin health with an effective, personalized skincare routine.
You might have seen Skin Masterclass featured in…
Featured Press
The PRO Beauty Pod
Cigdem Kemal Yilmaz on scientific skincare education and running an online business from a remote location
We spoke to Cigdem about her fascinating journey to founding Skin Masterclass Pro and how the cult brand The Ordinary opened doors to making people more interested in learning about skincare and active ingredients.
We chatted about her experience being an expat in Malaysia and the pros and cons of setting up and running a business away from home. She also offers tips on getting going as an educator no matter what industry you are in and her favourite avenues for marketing her services.
Express
Skincare expert shares number one anti-ageing product every woman over 25 should use
As women get older, their skin changes, not only in texture and pigmentation but elasticity and vibrancy. Express.co.uk spoke to Cigdem Kemal Yilmaz, founder of Skin Masterclass® about using retinol - a popular skincare product that is said to help “reducing fine lines, re-texturising the skin, dryness and dyspigmentation”.
Professional Beauty
Skin Science: Getting to know Cigdem Kemal Yilmaz
Cigdem Kemal Yilmaz, Chemical engineer and founder of the CPD-accredited course Skin Masterclass PRO discusses the importance of scientific skincare education, how she harnesses her social channels to inform and the ingredients she couldn’t live without.
Aesthetics Journal
Choosing Skincare for Skin of Colour
Skincare formulator Cigdem Kemal Yilmaz discusses the considerations for carrying out skincare consultations for individuals with skin of colour.
According to a 2022 survey report with 3,500 participants, ‘multi-ethnic consumers’ spend £230 million on health and beauty products – 25% more than any other consumer.
Mirror
Skincare expert warns 'slugging' beauty trend may not actually be good for your face
Slugging is a trend you've likely seen everywhere, and it means exactly what it sounds like. It's a beauty trend that has blown up all over TikTok where you generously apply a petroleum-based product, such as Vaseline, as the final step in your skincare routine to leave a 'slug-like' sheen on your face.
This is supposed to lock and seal in your skincare products overnight, then you're meant to wash it off with a cleanser the next day.
Outspoken Beauty
Cigdem Kemal Yilmaz - The Ultimate Skincare Educator
"I'm chatting to chemical engineer, skincare formulator and educator Cigdem Kemal Yilmaz. Cigdem has the most amazing knowledge of skincare formulation and what to look for when choosing our skincare. During the episode Cigdem shares her five top rules that we can all apply when deciding whether a product is worth buying or not. She also chats through some of her very favourite ingredients and spends time talking through some of the brands that really stand out to her. " - Nicola Bonn
METRO
How ‘retinol sandwiching’ can help sensitive skin
Does the idea of trying retinol scare you?
Those worries are fair enough – adding retinol to your routine can come with a period of flaky, sensitised skin, which is something we’d all rather avoid.
And yet, many of us persevere with this special ingredient as, once the initial irritation passes, skin can look visibly renewed and youthful.
The Sunday Post
Cost of lippy crisis? Three skincare essentials that won’t break the bank
With the cost of living crisis deepening, Google searches for budget skincare have gone up by 170% leading many of us to question what skincare products we truly need.
But chemical engineer, skincare formulator, and consultant Cigdem Kemal Yilmaz reveals that you don’t need to spend a fortune to keep your skin in good shape.
Independent
Should we be using more natural ingredients in our skincare?
If you’ve spent January cleaning up your diet, it could be time to do the same with your skincare routine.
There’s a rising beauty trend for products including either more or all-natural ingredients in them – with the hashtag #naturalskincare clocking up more than nine million hits on Instagram and 549.3m views on TikTok.
The Telegraph
How to calm down sensitive skin
There are many reasons why skin flare ups are on the rise – stress among them – but you can do something about it
At the recent launch of her Plump Up Peptide+ HA Serum, Trinny Woodall revealed that 20 per cent of her customers complained of sensitive skin, 11 per cent suffer with rosacea and 6 per cent have easily irritated skin....